The probability of selecting travel modes is 70% and 30% for motorcycle and BRT-lite, respectively.CALL ME BY YOUR NAME, the new film by Luca Guadagnino, is a sensual and transcendent tale of first love, based on the acclaimed novel by André Aciman. The results of the binary logistic regression analysis reveal that determinants of selecting motorcycle as a representative daily mode used is the distance to make a trip, travel time within origin-destination, and vehicle operating costs. A total of 400 data is valid and used for the analysis of travel mode choice using Binary Logistic approach. Due to pandemic Covid-19, the data was collected using online-based questionnaire survey using Google form. Therefore, this aiming at investigates the determinants of shifting travel mode choice from motorcycle to BRT-lite based travel survey conducted in Banda Aceh using the contexts of Stated Preference. The Government of Aceh has implemented a policy called Bus Trans Koetaradja with the concept of Bus Rapid Transit-Lite (BRT-lite), but due to inaccuracy and lack of exclusive lanes, it has caused people to be reluctant to shift from private mode to the urban Bus. This increased mobility has an impact on the increasing tendency to use motorcycles which harm the environment for instances traffic congestion, air pollution, noise, and accidents. The City of Banda Aceh continues to experience rapid development both in terms of economy, infrastructure, and transportation which has resulted in increased autos mobilities. The quadrant grid plot showed the need for the operators to allocate their resources towards improving their services by considering (a) an improvement in bus stop facilities, (b) enhancement in the route and accurate timetable, and (c) shortening bus travel time and waiting time in the bus stop. Moreover, the IPA approach was used to evaluate the Trans Koetaradja service quality attributes based on importance and performance classification. A total of 200 samples comprising of 100 bus users and 100 private mode users including cars and motorcycles were used for the preliminary study. An urban bus system known as the “Trans Koetardja” was used as a case study and a questionnaire designed based on preference survey was applied. This study, therefore, investigated the relative important service quality attributes of bus systems among both public and private modes of transportation users in Banda Aceh in Indonesia. Importance-Performance Analysis (IPA) is a common approach usually applied in examining public satisfaction and has been adopted in the transportation sector to measure the quality of service provided by the public transport system.
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