The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand-and provides the step-by-step instructions you need to do so. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Packed with illustrations, reproduced ads, and frames from TV commercials, 22 Irrefutable Laws of Advertising and When to Violate Them is an indispensible guide for advertisers and marketers. Each chapter is compiled by a world-renowned advertising agency famous for its application of a particular tenet. About The Book: This is an authoritative and unique guide to the universal principles that underlie great advertising-the kind that's proven to be dramatically more successful around the world. Each chapter explains and exemplifies a particular law, using visually arresting illustrations, reproduced ads and frames from TV commercials.The book uses high-profile practitioners, working in a number of top agencies around the world, to communicate the creative notions that have made their advertising campaigns famous.Each chapter is designed and written by an agency and provides readers with winning strategies and techniques necessary for a successful campaign.
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